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Tell me what you're building and I'll make it shine.
 

Global by design, informed by culture, anchored in Hong Kong.

 

Designed projects launched in London, Shanghai, Seoul, Singapore, Taipei, Chiang Mai, Kuala Lumpur, Danang, Manila. 

 

My strength lies in crafting brand identities where strategic rigor meets creative expression. Equipped with a background spanning corporate branding at Lippincott and SR, and boutique design at House of Forme, where I have developed scalable visual systems for physical, digital, and experiential spaces.

 

Grounded in an artistic education from my alma maters—University College London and Central Saint Martins—I enjoy immersing myself in problem-solving through design, building distinctive visual identities that drive business recognition and growth.

CONTACTLINKEDIN

Services
 

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Defining Ambitions

  1. Brand Strategy

  2. Brand Audit

  3. Brand Architecture & Naming

  4. Brand Personality & Messaging

  5. Brand Narratives

  6. Brand Positioning

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Crafting Identities

  1. Brand Logo Design

  2. Visual Identity System

  3. Brand Campaigns

  4. Brand Typography

  5. Key Visual

  6. Brand Guidelines

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Expressions & Experiences

  1. Brand Collaterals

  2. Brand Stationery

  3. Brand Motion Graphics

  4. Art Direction & Photography

  5. Print & Digital Content

  6. Production Management

  7. Creative Consultation

Worked With

 

Standard Chartered

Shilla Group

Chow Tai Fook

Dah Sing Bank

Prudential

Google

YouTube

Shangri-La

Rosewood

Salvatore Ferragamo

Nespresso

LOJEL

Amorepacific

CENRA

Raffles Family Office

Vana Som Reserve

and more

Selected Recognitions

 

2025—Transform Awards Asia, Gold

Best Visual Identity, Retail Sector

Chow Tai Fook and Lippincott

(Hong Kong)

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2024—Designing Coffee by Gestalten

Featured, Cover Story

(Berlin, Germany)

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2021—Artomity Magazine

Featured, Cover Story

(Hong Kong)

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2020—17th Venice Biennale Architectural Exhibition

Exhibitor, Hong Kong Pavilion

(Venice, Italy)

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2019—University of London Leading Women

Winner, Public Art Commission

Permanent Installation in Central London

Commendation by HRH Princess Royal
(London, United Kingdom)

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