Global by design, anchored in Hong Kong.
Designed projects in London, Mainland China, Taiwan, Seoul, Singapore, Chiang Mai, Kuala Lumpur, Manila.
I craft brand identities where strategic rigor meets creative expression. I draw experiences from corporate branding @Lippincott, @SR and boutique branding @House of Forme, designing scalable visual systems for brands in physical, digital, and experiential spaces—building distinctive visual identities that captivate target markets and drive business impact. I am a Design Director and Creative Consultant, specialising in branding and visual identities. My expertise lies in creative conceptual development, visual communication, and crafting brand experiences that drive growth for clients.
Tell me what you're building and I'll make it shine.
Global by design, informed by culture, anchored in Hong Kong.
Designed projects launched in London, Shanghai, Seoul, Singapore, Taiwan, Chiang Mai, Kuala Lumpur, Danang, Manila.
My strength lies in crafting brand identities where strategic rigor meets creative expression. Equipped with a background spanning corporate branding at Lippincott and SR, and boutique design at House of Forme, where I have developed scalable visual systems for physical, digital, and experiential spaces.
Grounded in an artistic education from my alma maters—University College London and Central Saint Martins—I enjoy immersing myself in problem-solving through design, building distinctive visual identities that drive business recognition and growth.
Services
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Defining Ambitions
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Brand Strategy
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Brand Audit
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Brand Architecture & Naming
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Brand Personality & Messaging
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Brand Narratives
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Brand Positioning
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Crafting Identities
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Brand Logo Design
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Visual Identity System
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Brand Campaigns
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Brand Typography
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Key Visual
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Brand Guidelines
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Expressions & Experiences
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Brand Collaterals
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Brand Stationery
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Brand Motion Graphics
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Art Direction & Photography
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Print & Digital Content
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Production Management
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Creative Consultation
Worked With
Standard Chartered
Shilla Group
Chow Tai Fook
Dah Sing Bank
Prudential
YouTube
Shangri-La
Rosewood
Salvatore Ferragamo
Nespresso
LOJEL
Amorepacific
CENRA
Raffles Family Office
Vana Som Reserve
and more
Selected Recognitions
2025—Transform Awards Asia, Gold
Best Visual Identity, Retail Sector
Chow Tai Fook and Lippincott
(Hong Kong)
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2024—Designing Coffee by Gestalten
Featured, Cover Story
(Berlin, Germany)
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2021—Artomity Magazine
Featured, Cover Story
(Hong Kong)
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2020—17th Venice Biennale Architectural Exhibition
Exhibitor, Hong Kong Pavilion
(Venice, Italy)
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2019—University of London Leading Women
Winner, Public Art Commission
Permanent Installation in Central London
Commendation by HRH Princess Royal
(London, United Kingdom)
Kenji Nakamura
Grace Parker
Lucas Bennett
