Global by design, anchored in Hong Kong.

Designed projects in London, Mainland China, Taiwan, Seoul, Singapore, Chiang Mai, Kuala Lumpur, Manila.
 

I craft brand identities where strategic rigor meets creative expression. I draw experiences from corporate branding @Lippincott, @SR and boutique branding @House of Forme, designing scalable visual systems for brands in physical, digital, and experiential spaces—building distinctive visual identities that captivate target markets and drive business impact. I am a Design Director and Creative Consultant, specialising in branding and visual identities. My expertise lies in creative conceptual development, visual communication, and crafting brand experiences that drive growth for clients.