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OE Group

Global

Industry

Michelin Gastronomy & Hospitality

Work

Brand Concept
Visual Identity
Visual System
Collateral Design
Website Design

Framing Michelin-starred Gastronomy 
and Hospitality Expertise for Expansion

Led by multi-Michelin-starred chef Olivier Elzer, OE Group operates as the strategic umbrella and creative engine behind premier culinary concepts in Asia. As the group accelerated its portfolio diversification and footprint, it required an overarching corporate identity capable of matching the rigor and prestige of its fine-dining destinations.

The visual identity system was engineered around understated luxury and modern restraint. Spanning masterbrand identity design, digital website architecture, and bespoke print collateral, the visual language establishes a flexible framework that unifies the group’s corporate and experiential touchpoints. By balancing high-end gastronomy credentials with structural clarity, the identity provides a scalable foundation to support the group's ongoing international expansion.

www.olivierelzer.com

Credits

OE Group, L'Envol St Regis Hong Kong, Pink Pearl JW Marriott Phu Quoc, Clarence Hong Kong

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