Sabai

Located within the Shangri-La The Fort, Sabai bridges the gap between traditional culinary heritage and contemporary urban dining. The visual identity balances the inherent vibrancy of Thai culture with the sophisticated restraint required by a luxury hotel environment.

By infusing the brand with a modern, "pop" sensibility while maintaining premium execution, the resulting design language positions Sabai as a lively destination that feels both accessible and exclusive. The identity serves as a visual intersection where traditional Thai warmth meets modern elegance, creating a distinct, cheeky, and memorable footprint within the urban landscape.